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OWNER INTERVIEW LINE UP - Secondhand clothing PLAYFUL







- Let's ask the owner about PLAYFUL -

Why did you decide to start this business?
Actually I grew up in "DC Brand generations"
(DC Brand generations means Designer's Character's Brands.
Japanese designers brand clothes were really trendy in the 1980s)

When I was 17 yers old, one of my friends gave me a ISSEY MIYAKE MEN jacket.
That was a no-collar, dark red and velour fabric jacket.
I still remember that I was very impressed when I wore it for the first time.


Then I became into the Comme des Garçons and ISSEY MIYAKE and so on.
But I could not afford to get them because these were expensive and I was still young so
I usually bought them at Secondhand clothes stores.

When I went one of my favorite store, The owner told me to work together.
This is the beginning of PLAYFUL.

For any generations, I would like them to feel how I feel when I wore these clothes for the first time.



What would you like to do next?

We are going to make PLAYFUL keep growing, focus on Japanese designers brand.
It is fun for me to meet people who love clothes, not only staff members but also customers all over the world.
We are definitely moving forward with our passion and the experience that we have had for long time.




- Check below pages for more information -



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